Lifetime Cycle

Every user has a different lifetime cycle and marketers who can break down their users’ in-app behavior can understand where their most valuable users are coming from. A clearer picture of lifetime cycles means a clearer picture of your app performance overall and can help feed strategies for improving LTV and acquiring the most valuable users.

Blog Topics Lifetime Cycle

May 17, 2024

Mastering strategic customer lifecycle app marketing

Follow our top tips to implement successful marketing at every stage of the customer lifecycle, from acquiring new users to monetizing loyal brand advocates

Jun 01, 2023

Reignite the spark: How retargeting can give your user base a second life

Learn how to retain existing users and re-engage churned users for your app’s sustained success, including how retargeting works and how to use retargeting ads.

Apr 19, 2022

Crypto and Mobile in 2022 Series Part 5: Crypto app users are sticky and highly engaged

It’s not just sessions and installs that are cause to celebrate for crypto apps. Stickiness, retention rates, and overall user engagement also perform brilliantly.

Jul 29, 2020

Understanding the user journey for mobile apps: Everything marketers need to know

Learn how to map the user journey and use this process to optimize your app’s user experience with this guide.

Feb 13, 2020

How to track app installs, reduce churn and optimize the user lifecycle

Learn the importance of app install tracking and the user lifecycle with our guide.