REPORT
The finance app insights report: 2025 edition
Deep-dive into scalable user acquisition
Summary
From volume to value-driven growth
As the finance app market matures globally, growth relies on emerging tech, strong user trust, and fast decisions. To stay competitive, marketers need accurate data they can rely on to uncover opportunities and turn insights into action and outcomes.
Discover how AI is being used across the finance ecosystem, enhancing fraud prevention, compliance, and predictive analysis.
Get the latest detailed data and benchmarks on installs, sessions retention, cost per install, and more across markets and verticals.
Explore key trends in the finance app space, from open banking and embedded finance to RegTech and the state of super apps.
Learn from real-world case studies featuring leading fintech and banking brands that cut costs, improved ROI, and scaled confidently with Adjust.
Invest in agile, measurable strategies
“Financial services are built on trust, and the same applies to how finance apps grow. Sustainable growth depends on innovation and understanding where real value comes from. Adjust empowers teams to turn complex data into clear, actionable insights, combining intelligent automation with reliable measurement.”
Tiahn Wetzler
Director, Marketing, Adjust
Bank on the latest data for scalable growth. Get your copy today!
Empowering over 300,000 apps worldwide
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