Getting the Full Picture: Visualizing Success with View-through Attribution

On-Demand Webinar
30 mins
For English-speaking audiences

Resources Webinars Getting the Full Picture: Visualizing Su...

Adjust & TikTok are diving in on how to strategically leverage View-through attribution (VTA) and gain visibility on omnichannel campaign uplift. Also known as impression tracking, VTA is highly relevant to app marketers looking for insightful ways to continue driving growth in 2023’s complex economic environment.

Join TikTok’s Global Measurement Lead, Matt Rooney, and Adjust’s Director of Partnerships, Reggie Singh as they demonstrate the value of this form of attribution while providing insights, benchmarks, and trends to help inform your strategies for the remainder of 2023 and beyond.

Key Takeaways

  • The difference between VTA and click-through attribution (CTA)

  • Key use cases for VTA

  • How to understand which channels truly drive conversions

  • VTA best practices & steps for success

Matt Rooney

Global Measurement Lead, TikTok

Reggie Singh

Director Partnerships, Americas, Adjust

View the recording