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Mobile app trends: 2023 edition
Mixed Media Modeling Guide
User Retention Guide
Gaining visibility with VTA eBook
Sep 27, 2023
Just released! The mobile app growth report: Discover your next UA gold mine
Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.
Sep 21, 2023
Out now! Mobile app trends spotlight edition: LATAM
Get the latest mobile app benchmarks and trends from Latin America (LATAM) in our brand new ‘spotlight’ format, designed to bring you quick, actionable data and insights.
Aug 08, 2023
Part 3: Navigating November’s e-commerce app usage surge
Learn which countries have the top e-commerce app engagement around Black Friday and Cyber Monday, outperforming even the United States and Global spikes!
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Sep 22, 2023
Four ways Adjust defines innovation in mobile measurement
Discover how Adjust has emerged as a guiding force in the current privacy-centric era, elevating your marketing measurement with next-generation solutions.
Sep 19, 2023
Educational apps in focus: Trends and strategies for success in 2023 and beyond
Educational app usage is rising, presenting huge growth opportunities. Get the latest stats and winning strategies for your app marketing plan.
Sep 18, 2023
Why savvy gaming advertisers are embracing cross-device marketing
Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.
Sep 14, 2023
Navigating a new era of mobile marketing measurement with incrementality testing
Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.
Sep 13, 2023
Checking the pulse of health & fitness tracker apps in 2023
Interest in health and fitness apps grows at the beginning of the new year as users start their fitness journey for the spring and summer seasons.
Sep 12, 2023
The proximity power of geofencing marketing for apps
Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.
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