Adjust News

$7.6 Million USD Series C investment for rapid expansion in US and Asian markets


Today we’re proud to announce that ACTIVE Venture Partners has joined our investors Target Partners, Iris Capital and Capnamic Ventures with a Series C funding of $7.6 Million USD to enable us to rapidly grow in the US, China and Japan, and fast track product development.

With 40% of our current total revenue coming from Asia and the US, and more than 100 new client sign-ups a week, the funding will allow us to springboard off existing market share and establish new regional offices. Fifty percent of our new funding is specifically earmarked for the US, Chinese and Japanese markets.

As a sign of our speed and our commitment to the APAC region, industry talent Shawn Bonham will head up the Asian expansion in the newly created role of Managing Director Japan and South East Asia, starting on October 1. Shawn brings over a decade of experience doing business in Asia and is fluent in Mandarin Chinese and Japanese. He previously headed operations and strategy for APAC as Senior Managing Director at Upsight, a leading provider of mobile analytics and marketing technologies. Before this, Shawn held management positions at NVIDIA, conducting business development and investment in the mobile gaming space.

With today’s announcement, Philipp Schroeder, Founding Partner at ACTIVE Venture Partners will also join the adjust Board of Directors to enhance the governing team with his expertise and industry network. Philipp’s profile can be seen on our Investors and Board page.

ACTIVE Venture Partners takes a new approach to venture capitalism and actively supports entrepreneurial teams in the digital industry. They focus on taking disruptive, people-driven companies beyond the next level to global success. Their portfolio includes Yieldr, PackLink, BuyVIP (acquired by Amazon) and Golden Gekko (acquired by DMI), to name a few. This is ACTIVE’s first investment of a company headquartered in Berlin, Germany.

We are proud to have found such a great fit for our newest VC in ACTIVE Venture Partners. Investor partnerships are all about building a constructive relationship based on common goals. From our successful relationships with Target Partners, Iris Capital and Capnamic Ventures over the last two years we knew exactly what we wanted from our new VC, namely a healthy balance of the three Cs: chemistry, connections and capabilities… and we found this with ACTIVE Venture Partners.

Christian Henschel

CEO and co-founder

See the news covered by VentureBeat, TechCrunch, and

Read the media release: adjust Secures $7.6 Million USD Series C from ACTIVE Venture Partners and Existing Investors for Rapid Expansion in US and Asian Markets

German: adjust erhält 7,6 Millionen US-Dollar in Serie-C-Finanzierungsrunde
Turkish: adjust ABD ve Asya Piyasalarında Hızlı Büyümek için ACTIVE Venture Partners’tan $7.6 Milyon USD C Serisi yatırım fonu aldı
Chinese: adjust在美国和亚洲市场发展迅猛,C轮已确定拿到来自ACTIVE Venture Partners基金和既有投资人的760万美元融资
Japanese: adjustが760万USドルのシリーズC投資を確保 、米国・アジア市場での急速拡大へ向け、ACTIVE Venture Partners および既存投資家らが投資
Russian: Компания adjust привлекает USD 7,6 млн от Active Venture Partners и текущих инвесторов в раунде финансирования «C» для активной экспансии на рынки США и Азии
Spanish: adjust recibe inversión de $7.6 US de ACTIVE Venture Partners y sus inversores existentes para impulsar la expansión en EE.UU. y Asia