Adjust acquires F.O.X measurement tool from Tokyo-based agency CyberZ

Christian Henschel

Oct 9, 2019

Today, we’re excited to announce our latest acquisition: F.O.X, an advertising effectiveness measurement tool for smartphone apps, from leading Japanese marketing agency CyberZ. The move cements Adjust’s commitment and investment in the country’s highly sophisticated mobile economy.

The acquisition marks another milestone for us in Japan, which has consistently been one of our best-performing regions. As we draw closer to our fifth anniversary in the Japanese market, we’re thrilled to mark it by entering into this strategic partnership with CyberZ. There are a lot of clear synergies between our two companies, and CyberZ’s international outlook and commitment to innovation makes it a natural fit for us. Together, we will work towards making marketing simpler, smarter and more secure for our clients.

F.O.X will be replaced by the Adjust platform as CyberZ’s measurement tool of choice, giving CyberZ users the chance to access Adjust’s best-in-class platform.

F.O.X was the first tool developed in Japan for in-app ad tracking and measurement, and is recognized as a Facebook Mobile Measurement Partner and a Twitter Official Partner. Existing F.O.X customers include both global leading brands and Japanese success stories.

CyberZ is a subsidiary of CyberAgent Group, one of Japan’s leading advertising agencies. It’s an honor to work closely with CyberAgent Group, further cementing our position in the Japanese market while simultaneously providing a growth catalyst for all other APAC markets.

Both CyberZ and Adjust will ensure as smooth a transition as possible for our partners and customers - and as always, please do let your dedicated Account Manager know if you have any questions.

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