Adjust x MAAS launch INSEA report: Decrypting the fintech goldrush in the new normal
Tiahn Wetzler, Senior Manager, Content & Editorial, Adjust, Apr 20, 2022.
The impact of the COVID-19 pandemic created business history across all industries in India and Southeast Asia (INSEA), and the finance sector was one of the most noteworthy examples. In addition to the impacts of the pandemic and the need for mobile banking solutions, demonetization and INSEA’s increasing march forward as an economic powerhouse have converged to encourage the adoption and development of fintech in the region.
Our latest report, Decrypting the fintech gold rush in the new normal, created in partnership with MAAS, traces major developments in the mobile fintech ecosystems across India, Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines. We drill down into data on installs, sessions, and user behavior to reveal key findings on neobanks, instant credit, eWallets, stock trading, digital payments, and crypto currency apps.
Download the report today for actionable recommendations and insights that empower app marketers to develop compelling and data-driven user acquisition strategies for the year ahead in INSEA.
Key findings include:
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Installs in the fintech vertical in INSEA increased by 44% year-over-year in 2020 and another 41% year-over-year in 2021.
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The Philippines charted the biggest installs boost in 2020, growing by 262%, the top country in 2021 was Singapore, with year-over-year growth of 152%.
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Sessions grew by 136% year-over-year in 2020, and another 186% in 2021, with Vietnam and India posting the highest growth rates (191% and 190%, respectively).
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In all INSEA markets, the average fintech app user is between 20 and 40 years old — the average Indian user is between 23 and 28 years old.
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Crypto apps hold just 3% of the install pie, but make up for 12% of sessions.
Download your copy of the report today to learn more.