From deep linking to dating apps: Adjust’s top five blog posts of 2020

With the Adjust blog, we’ve always aimed to provide valuable insight and resources for mobile marketers to help navigate the industry and its changing trends across various topics. With over 135 blog posts published in the last year alone, we've covered a lot of ground - everything from ad fraud prevention to overcoming the challenges of working from home and our reflections on the future of the ad ecosystem.

Looking to catch up on popular posts, or want to expand your reading list? Check out our five most-read blog posts of 2020 below.

1. Dive into mobile app deep linking

Are you looking for a way to create a better user experience, increase your conversion rate, re-engage your users, and keep them coming back for more? In that case, deep linking is one of the most effective approaches. Read our blog post on the topic to learn how to create deep links, the difference between JavaScript, Intent, and Universal link solutions, and which method you should use for your app.

2. Get 7 tips to work from home effectively

We thought we would be working from home for only a couple of weeks, which turned into a couple of months, but it's been almost a year. With so much of the world still working remotely, we shared some of our best ideas on working from home effectively, including how to create boundaries to find a balance between work and personal time. Published back in March, these tips are still helping us out today. Read the post to learn more about how Adjust employees manage their time at home.

3. How fraudsters make money: Everything you need to know about ad fraud

Mobile app usage skyrocketed during COVID-19, but Adjust data showed that ad fraud also increased alongside - stealing ad budgets and compromising analytics. Ad fraud is also a classic cat-and-mouse game - so the better you understand the different methods fraudsters use, the better prepared you can be to fight it. Dive into our blog post above to learn the basic principles of ad frauds and how you can use preventive measures to protect your budget, data, and reputation.

4. How to make a hypercasual game successful: Everything you need to know

Hypercasual games are easy to play, highly addictive mobile games - making them wildly successful with users looking for entertainment. With this type of game, there is minimal onboarding, and users can instantly start playing, which is appealing to the mass market and captures their attention. Looking to develop the next big hypercasual smash hit? Check out our guide, explaining the mechanics of this type of game, how and with what tools you can create them, and how they can be monetized.

5. How to market a dating app in 2020

Even social distancing and shelter-in-place orders haven't stopped people looking for love - in fact, dating apps have never been more popular. If you want to create a reliable and unique marketing strategy for your dating app, read up on our blog post. Learn how to find your niche, drive more organic traffic, get more users, and the best practices from top dating apps such as Tinder, Bumble, and OkCupid.

Thanks for reading and following along with the Adjust blog throughout 2020 - we wish you all the best for the new year, and we'll be back in 2021 with more exciting content to help you stay up to date with all the latest developments in mobile marketing.