Andy Wei joins Adjust as General Manager, Greater China

Isabelle Watson

Posted Jan 17, 2019

As our China team continues to grow, we’re delighted to announce the appointment of Andy Wei as General Manager, Greater China.

Andy joins us from Smart Space, a mobile gaming company, where he led and expanded the sales and marketing teams. Prior to that, he served as mobile solutions team lead for China and Korea at Google, and he has also held senior sales positions at IBM.

With over a decade’s experience in the mobile industry, Andy will focus on scaling Adjust’s Chinese operations. The country is one of our fastest-growing markets, and we’ll continue to heavily invest and expand the teams in our Beijing and Shanghai offices throughout 2019.

Commenting on the appointment, Christian Henschel, Co-founder and CEO at Adjust, said: “As one of the few truly mobile-first economies in the world, China represents a very unique and dynamic opportunity for Adjust. China is already among our top three most profitable markets, and APAC as a whole has been one of our fastest-growing regions since 2015. As a proven leader with deep expertise of the mobile industry, we are delighted to have Andy join Adjust as we enter the next stage of our expansion in the country.”

Andy added: “As a global company, Adjust has the technology and expertise to help Chinese companies thrive at both a domestic and international level. Adjust’s partnerships with local networks and its flexible server infrastructure provides unique insights into user behavior and marketing ROI. I’m very pleased to join Adjust at such an exciting time in their journey, and look forward to ensuring the business’ continued growth in the Chinese market.”

If you’d like to learn more about our offering in China, get in touch with us here.

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