Ben Young

Head of Data Science, AlgoLift

Ben Young is the head of Data Science at AlgoLift, a marketing automation platform driven by predictive analytics. At AlgoLift, he has led the development of various algorithms including LTV forecasting models and ROI-maximizing campaign automation algorithms. He holds a Master of Science degree in engineering from UCLA.

Feb 27, 2020

LTV forecasts: Testing, validation and error analysis

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.