Jiao Chen

Data Scientist,
Aarki

As a data scientist at Aarki, Jiao leads all mobile app marketing campaign management and analysis efforts. Her main focus is to understand user behaviors and develop campaign optimization strategies that will drive stronger campaign performance. It is her goal to implement these strategies to help clients acquire high quality users.

In our latest guest post in conjunction with Aarki, we take a look at data, and the problems caused by fraud.