Marne Litfin

Content Manager,
Adjust

Marne is Adjust’s newest content manager. A New Yorker at-large and Berliner since 2010, Marne is a former SEO analyst and freelance translator. Prior to entering the startup world, Marne was a farmhand and once worked on a barge in the Hauraki Gulf, harvesting mussels.

This summer at Mobile Spree San Francisco, we invited Jessica Taylor, Director of Marketing at Keepsafe Software, to speak to our audience about what goes on at the top of the marketing funnel. Rather than putting focus on driving conversions, Jessica told us the story of how Keepsafe identified, tested and implemented a brand narrative, then used that brand narrative to increase traffic through content marketing and PR.

Just before we announced the launch of our cost data API, we brought together a panel of experts for a chat about how to get ad spend right. Watch their talk now!

From experts in rewarded video advertising to Christmas engagement strategies to Universal App Campaigns, here are some of our favorite moments in webinars from the past 365 days.

If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved having Lee Jones, Director of Global App Install Strategy at Google at Mobile Spree in San Francisco so much, we invited him back for a longer fireside chat with Adjust’s own Global Director of Product, Katie Madding.

Adjust’s in-house mobile ad fraud expert, Andreas Naumann, sat down with a panel of user acquisition whizzes (Checkout51’s Alex Potichnyj, Cyrus Lee from PlayStudios, and Erik Krogh-Jespersen of PocketGems) at Mobile Spree San Francisco to share their war stories from the good fight against ad fraud.

Last year, mobile shoppers left over $4 trillion worth of merchandise in their online shopping carts during the holiday season. How can your app make the most of the most wonderful time of the year? We're talking top of funnel strategies today...

Wallapop started with a big question: how do you connect your CRM (your push notifications, in-app messages and emails) to your retargeting actions, so that no user gets the same message twice or too many messages?

Today we’re taking a look back at one of our favorite talks from Mobile Spree San Francisco 2017 with the CMO of Gazeus Games, Paula Neves. 99% of Gazeus's revenues come from ads. So how do they make it work? Paula took us inside their marketing tech stack to find out.

Great branding is great. But getting someone else to vouch for your product? That’s magic. Influencer marketing works - today we're talking about why.

Adjust is now a certified Ads Measurement Partner with LINE’s Marketing Partner Program, giving you the ability to measure, evaluate and optimize your mobile campaigns on one of the most popular messaging apps in Asia with Adjust technology for the first time ever.