Monique Zytnik

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Taking you into the world of venture capitalists and new ways of doing business with Philipp Schroeder and Sebastian Blum from ACTIVE Venture Partners. In this Q&A post we delve into their investments, what makes them tick and advice they have for others looking for the right investor.

Trademob’s Chief Product Officer, Dr. Matthias Schoen gives us an update on what mobile real-time bidding (RTB) is, best practice on RTB and why you should pay attention.

Currently, there are 1,252,777 apps available in the App Store, and as many as 60,000 apps are typically added every month. Although there was a significant increase in the number of iPhone apps releases in March 2014, doubling that of the previous month, the number of iPad-only apps decreased over the past year, indicating increased simultaneous multi-platform launches.

Simon Kendall recently presented at the App Promotion Summit in London. Here he shares his favorite power marketing tools with us and explains what the ‘three Rs’ of re-engagement, retargeting and reattribution are.

Tweet tweet!! We’re proud to announce that we’re an official Twitter mobile measurement partner for the new app install ads.

Learn about our Apptrace, your one-stop-shop for mobile app tracking, and how we discovered a significant amount of apps that go unnoticed... also known as “App Zombies!”