Nikola Chochkov

Data Scientist, Adjust

In this post, we’ll be looking at Event KPIs, which give you valuable insight into the use behavior of your cohorts.

Demystifying Cohort KPIs, part III: Tracking custom user journeys with Event KPIs

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.

Demystifying Cohort KPIs, part II: Constructing crystal-clear revenue analysis

This article is the first in a series explaining our Cohort KPIs and and how to interpret them.

Demystifying Cohort KPIs, part I: Understanding retention and sessions