Paul Malicki

Global CMO,
Easy Taxi

Paul is leading marketing and new business development at Easy Taxi, Latin America's leader in urban mobility sector. He is the person behind some of the company's most successful partnerships, including Waze, WeChat, and Moovit. Before joining Easy Taxi, he was responsible for marketing at AllFamous Digital (Philippines) and Duego Technologies (Sweden). Having worked with tech projects covering more than 40 countries, his experience reflects a truly international footprint. Paul completed M.A. degree from Warsaw School of Economics, co-hosted with National Chengchi University in Taiwan. He also holds a joint B.A degree of Halmstad University (Sweden) and University of Warmia and Mazury (Poland).

Sometime early last year, I realized Easy Taxi required a fundamentally different approach to performance marketing. Since its inception in 2011, Easy Taxi has scaled from a tiny idea conceived at Startup Weekend Rio to a major player in 30 countries and 420 cities. Based out of Sao Paolo, Brazil, we’re the world’s most-downloaded taxi app with offices all over the world – but achieving this was no small feat, and would have been impossible without a marketing approach that could evolve alongside our business. What was always seen as merely a way to drive app install traffic now had to develop into a more sophisticated part of our international marketing universe, with a clear strategy and defined place within the company.