Simon Kendall

As the first international measurement platform, Adjust now supports native measurement in China.

We’ve pulled back the curtain on the app ecosystem: the first-ever quarterly Mobile Benchmark report is here to show you the lay of the land. The adjust Data Science Team dove headfirst into the reams...

An important part of understanding how you are improving your app will always be proper measurement. So given that you’ve implemented your deep link backup plan, and deferring them until after the ins...

We recently talked a little bit about using deep links across the board in any user acquisition effort you’re doing - in how you can implement a backup plan. Given that we can use a fallback to use th...

Deep links are an incredibly useful tool to interact with your customers outside of your app, and provide a seamless experience in-app all the same. When you speak with customers outside of your app -...

We’ve been talking about pulling real-time marketing data into your app since last week - and some of our early adopters of the tech have seen astonishing results. Vinted, a marketplace for fashion, t...