Stephanie Pilon

Vente-Privee is the original flash sales site, giving designer brands a platform to sell discounted goods to exclusive members without diluting their brand image. We recently caught up with Claire-Alix from Vente-Privee to talk user acqusition, merging desktop and mobile, and what it really means to be mobile-first.

We caught up with Tolga Kuzdere, Performance Marketing Lead at Akbank, Turkey’s leading bank, about his experience working with Adjust. Being one of the early adopters of Audience Builder, we were keen to find out how it’s helped them optimize the performance marketing of the products they offer on mobile.

Following on from our first interview with Moshi Blum of Viber we wanted to talk fraud with one of the biggest apps in the business.

We caught up with Rakesh Ramesh, Digital Marketing Director at Careem, the Middle East’s largest taxi service, about his experience working with Adjust. When Rakesh first joined Careem back in 2015 they weren’t tracking any of their mobile activity, and they weren’t heavily investing in mobile marketing at all. Now, with 50 percent of their installs coming through paid channels, mobile tracking and fraud prevention are vital in helping them scale. And with over 500m in funding, there’s no stopping them.