Blog CAAF roundup May 2019: Welcoming two new...

Mobile fraud stands as the biggest threat to app marketing success, running rampant without strong opposition to stop it. The Coalition Against Ad Fraud (CAAF), kick-started by Adjust, stands as a group that actively fights fraud by sharing knowledge and technologies, uniting the ecosystem against mobile ad fraud.

Since it was founded, members have worked together to agree on upholding a specific set of standards contained in CAAF’s Guide to Fraud. CAAF is made up of 26 attribution vendors, major mobile ad networks and other key stakeholders in the industry who have all come to the same conclusion: there’s no room for fraud in mobile marketing.

As of May 2019, two new members have joined the Coalition. Mobrand and CrossInstall stand for a fraud-free mobile ecosystem, and have agreed to share technologies and knowledge on how to fight the threat. Let’s see what they had to say.

Rui Mateus

CTO, Mobrand

Jeff Marshall

CEO & Co-founder, CrossInstall

Advertisers are welcome to join the CAAF

We opened up the Coalition to advertisers in October, allowing more voices to join the mix calling for action on fraud in the industry.

For more details, click here to be taken to our dedicated CAAF page, and contact us if you’d like to consider joining. We’d be pleased to have you!

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