App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

We’ve talked about the theory behind ad fraud: that is, how we think about the problem.

For many, machine learning is just a catch-all buzzword. After all, you could say it’s just a bunch of ‘if statements’, and (in some cases) you wouldn’t be too far off.

Moving beyond the types of fraud we discussed in part 1 of our theory series, it’s time we looked at the lack of distinction between fraud solutions.

In this article, we break down ad fraud in a new way - dividing the mass of methods between two very distinct approaches.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Adjust’s Abdullah Obaied explains how we did it.

The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning.

Mobile ad fraud is becoming one of the most prevalent topics in the industry, and as we continue to fight app fraud, we listen to the voices of our clients to help discover how it affects them.

Here’s a taste of our upcoming Mobile Gaming Benchmarks report.

Snapchat gives advertisers access to a diverse and massive audience, with an even more unique ad format. We recently hosted a webinar with them... find out more!