App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

Snapchat gives advertisers access to a diverse and massive audience, with an even more unique ad format. We recently hosted a webinar with them... find out more!

Retargeting can be intimidating for marketers switching from digital to mobile. For the first time, we’ve collected our retargeting resources in one place.

Never run a mobile retargeting campaign before? Our new introductory guide will help you make the leap.

There are so many mobile networks out there, but the majority of them aren’t being used to their full potential.

CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

Broadcast TV remains the top media channel worldwide, and more than 8 in 10 internet users turned on a tv last month – that's why Adjust is fully integrated with five different TV partners. Here’s a short overview of the most important things to be aware of.

​Funda Yakin​, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

One of the few things we didn’t quite cover in our recent mobile benchmarks study was the difference in performance between users who installed from organic sources versus paid channels.