App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

A new report created by Adjust and Liftoff covers all you need to know about mobile app engagement in Japan. Read about it here.

Multi-touch attribution has never been more in-demand, with increasing demand for in-depth data from all corners of the mobile marketing ecosystem.

The biggest unspoken truth of 2018 is this: the market often views fraud as a good thing.

Game designers—first video and now mobile—have traditionally drawn on psychology principles to pinpoint the mix of features and mechanics sure to make gameplay fun and addictive.

Given the majority of users churn, knowing how long they leave between their last session and uninstalling is the key to re-engagement.

Spoofed attributions are as old as attribution itself. As soon as it was clear that there was a chance to randomly steal credit for users installing an app organically...

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too?