App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

Marketers can be prone to thinking about seasonal trends as a given. At certain times of the year, they might assume that performance will either improve, or drop, depending on current events, holidays, or even on patterns of weather.

Here are 5 must-do things to boost visibility and organic downloads of your mobile app.

One comment our team often hears from mobile advertisers is ‘I don’t need attribution; I only advertise on one or a few platforms and I really trust them’. We understand where you’re coming from, but we believe you can do better.

Our GDPR checklist should help you clarify and check on your GDPR compliance whilst working with any third-party service provider.

It’s a common belief in mobile that there’s a definite relationship between paid and organic installs.

Mobile users with new devices are a tricky group to pin down, but they can offer big dividends for marketers––making them a group worth their own unique acquisition and engagement strategies.

At the very first signs of SDK spoofing fraud, we began researching the best ways to fight. Here's our solution.

Sometimes it feels like the humble push notification has been around so long we’ve already started to take it for granted.

Today we’re pleased to tell you about Google's brand-new interactive education program, designed to take you through the ins and outs of Universal App campaigns.