App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

With Uninstall and Reinstall Tracking, we’re closing the life cycle loop. Uninstall and Reinstall Tracking are here! Find out what this means for your mobile marketing here.

Is there a future for push notifications? With mobile users opting out now more than ever, we invited two guests to join our latest webinar, where we discussed where push belongs in your mobile marketing strategy today.

We spoke to Jacques Frisch, Digital Marketing Director of Glovo about all things mobile, from GDPR to user acquisition, and the role the company plays in a cities’ digital economy.

Unique features help our clients trust their data, as users move from ad engagements to in-app purchases and retargeting segments. In this series, we’re introducing you to some of the apps who fine-tune their mobile marketing with the help of Adjust.

Want to find out why December is so special? Learn what makes Games different with data from Adjust’s benchmarks, here.

Today we’re talking to Benjamin Eon, Head of Marketing at Shopmium, to find out more about how they use Adjust to put the polish on their mobile marketing efforts and keep users couponing.

GDPR is the talk of the industry - but how many apps will it affect in reality?

Welcome to Client Stories! In our new series, we're sitting down with the mobile marketing experts who know Adjust best to find out how their apps use attribution to stay a step ahead.

Marketers can be prone to thinking about seasonal trends as a given. At certain times of the year, they might assume that performance will either improve, or drop, depending on current events, holidays, or even on patterns of weather.