App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

It’s time Adjust looked at the GDPR in a little more detail, to understand what it could mean for our customers.

Adjust’s in-house mobile ad fraud expert, Andreas Naumann, sat down with a panel of user acquisition whizzes (Checkout51’s Alex Potichnyj, Cyrus Lee from PlayStudios, and Erik Krogh-Jespersen of PocketGems) at Mobile Spree San Francisco to share their war stories from the good fight against ad fraud.

As the market celebrates Google switching to a referrer API, few people know what motivated Google to take this step.

Vente-Privee is the original flash sales site, giving designer brands a platform to sell discounted goods to exclusive members without diluting their brand image. We recently caught up with Claire-Alix from Vente-Privee to talk user acqusition, merging desktop and mobile, and what it really means to be mobile-first.

Last year, mobile shoppers left over $4 trillion worth of merchandise in their online shopping carts during the holiday season. How can your app make the most of the most wonderful time of the year? We're talking top of funnel strategies today...

Wallapop started with a big question: how do you connect your CRM (your push notifications, in-app messages and emails) to your retargeting actions, so that no user gets the same message twice or too many messages?

Today we’re taking a look back at one of our favorite talks from Mobile Spree San Francisco 2017 with the CMO of Gazeus Games, Paula Neves. 99% of Gazeus's revenues come from ads. So how do they make it work? Paula took us inside their marketing tech stack to find out.

Retargeting works, at least that’s what we set out to prove when we started with this study.

Great branding is great. But getting someone else to vouch for your product? That’s magic. Influencer marketing works - today we're talking about why.