App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

Just before we announced the launch of our cost data API, we brought together a panel of experts for a chat about how to get ad spend right. Watch their talk now!

From experts in rewarded video advertising to Christmas engagement strategies to Universal App Campaigns, here are some of our favorite moments in webinars from the past 365 days.

If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved having Lee Jones, Director of Global App Install Strategy at Google at Mobile Spree in San Francisco so much, we invited him back for a longer fireside chat with Adjust’s own Global Director of Product, Katie Madding.

We recently conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobile ad fraud scheme. Here's what we found...

Take a deep look at how China’s apps perform outside of China. Read on to discover more about what’s happening around the globe.

You can discover more about China's app export performance with our infographic. Find it here.

It’s time Adjust looked at the GDPR in a little more detail, to understand what it could mean for our customers.

Adjust’s in-house mobile ad fraud expert, Andreas Naumann, sat down with a panel of user acquisition whizzes (Checkout51’s Alex Potichnyj, Cyrus Lee from PlayStudios, and Erik Krogh-Jespersen of PocketGems) at Mobile Spree San Francisco to share their war stories from the good fight against ad fraud.

As the market celebrates Google switching to a referrer API, few people know what motivated Google to take this step.