App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

Vente-Privee is the original flash sales site, giving designer brands a platform to sell discounted goods to exclusive members without diluting their brand image. We recently caught up with Claire-Alix from Vente-Privee to talk user acqusition, merging desktop and mobile, and what it really means to be mobile-first.

Last year, mobile shoppers left over $4 trillion worth of merchandise in their online shopping carts during the holiday season. How can your app make the most of the most wonderful time of the year? We're talking top of funnel strategies today...

Wallapop started with a big question: how do you connect your CRM (your push notifications, in-app messages and emails) to your retargeting actions, so that no user gets the same message twice or too many messages?

Today we’re taking a look back at one of our favorite talks from Mobile Spree San Francisco 2017 with the CMO of Gazeus Games, Paula Neves. 99% of Gazeus's revenues come from ads. So how do they make it work? Paula took us inside their marketing tech stack to find out.

Retargeting works, at least that’s what we set out to prove when we started with this study.

Great branding is great. But getting someone else to vouch for your product? That’s magic. Influencer marketing works - today we're talking about why.

The App Economy is poised for a new phase of growth and innovation driven by a massive audience that can’t imagine life without them.

If you build it, will they come? That’s the question many mobile marketers are asking themselves in 2017, as app stores continue to expand under the weight of new releases (a full five million apps are expected to be released in stores by 2020).

Google’s Universal App Campaigns (or UAC) is making waves in the mobile marketplace. But what is it?