App Marketing

App marketing begins on Adjust's mobile marketing blog. To learn much more about app marketing, take a look at our posts below.

Adjust recently announced the arrival of our ad spend API - a fully automated way to deliver cost data at the device level or at any level you want. But why was this so high on our wish list?

It’s good practice to keep an eye on conversion rates (or CR) when thinking about catching fraud.

Want to find out more about Japanese app gamers, from retention rates to engagement, and we’ll take a special look at levels completed per platform. Our benchmarks cover iOS and Android, and we compare between paid and organic acquisitions.

Want to find out more about retargeting? What are the strategies for success, and how can Adjust help?

We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF.

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, we spoke to Yagiz Öztol, one of Adjust’s Sales Engineers who’s responsible for handling the details of moving a new client from one platform to another. He revealed the migration, and how he helps ensure a successful transition.

It’s time to talk about the poorly-reported elephant in the room: ad spend.

Who does the buying and the selling of mobile ads? How are prices structured? And how do you structure your KPIs to align with your marketing budget? Today we’ll take you through the economics of mobile marketing.

There are many terms for it - programmatic advertising, programmatic ad buying, programmatic media buying, or just plain programmatic. What they stand for are the purchase and sale of advertising space by algorithm - in other words, machines buying ads.