Mobile School

Adjust's Mobile School is where app marketers come to learn from the best. Here our posts feature the experts and influencers in mobile measurement.

Rewarded video advertising has produced huge benefits for mobile games . With user sessions increasing up to 34% after engaging with a single rewarded ad and 85% video completion rates, the technology is poised to disrupt advertising models in non-gaming verticals on all platforms.

Our Head of Product Marketing, Stephanie Pilon, spoke to Markus Weichselbaum, CEO, and Pokin Yeung, Director of Marketing, about how Tap Slots evaluates the success of its creative assets and how they optimize their user acquisition campaigns together with Adjust and marketing partner Liniad...

We recently caught up with Guillem Pons, Head of Data Science at Badi, about why they decided to switch to Adjust.

It’s increasingly believed that the “best way” to fight click injection is to reject all attribution for any installs that happen a few seconds after a click. It's not - find out why here.

We caught up with Tolga Kuzdere, Performance Marketing Lead at Akbank, Turkey’s leading bank, about his experience working with Adjust. Being one of the early adopters of Audience Builder, we were keen to find out how it’s helped them optimize the performance marketing of the products they offer on mobile.

As we’ve made the transition from desktop computers to mobile phones, ridesharing companies have had to adapt. BlaBlaCar is an intercity ride sharing app with over 12M travelers per quarter in 22 countries around the world - here's how they did it.

Following on from our first interview with Moshi Blum of Viber we wanted to talk fraud with one of the biggest apps in the business.

What happens when you release a game in the App Store and… it flops? Not much, right? You put your tail between your legs, lick your wounds and soldier on. But what if you’re a gaming giant and your release doesn’t live up to expectations?

With the launch of our latest feature, Campaign Wizard, we experimented with a new approach to product creation. Known as ‘Feature Groups’, a task force made up of individuals from around the company was created to help guide the product, from initial brief to launch. To find out how they work, and what this meant for the development of Campaign Wizard, we spoke to Hector Satre, our VP of Product, to find out more about the product, and the team who helped shape it.