Mobile School

Adjust's Mobile School is where app marketers come to learn from the best. Here our posts feature the experts and influencers in mobile measurement.

Berlin’s Mobile Spree 2017 featured a combined 25 speakers, panel discussions, and workshops; today we’re taking a look back at one of our favorite talks with Phiture’s Founder and Partner, Andy Carvell. Andy focused on the creation of impactful push notifications, answering questions like ‘how do you focus on the kinds of messages that are likely to have the greatest impact?’ His talk came with a simple but memorable takeaway: better have something interesting to say.

Last week, Adjust’s Director of Product, Katie Hutcherson, sat down for a chat with Criteo’s Director of Global Mobile Partnerships, Lucy Rogers, to talk retargeting, re-engagement, and the future of mobile marketing...

Missed out on Mobile Spree 17? We're releasing some of the talks from the big day here. First up is Paul Malicki, CEO of Flapper, and his speech on reaching users in emerging markets.

How do you launch an app in a country you’ve never set foot in? There’s a flurry of questions to answer at the outset - which parts of your mobile ad campaign do you localize for a given market? How do you optimize for the App Store? Are there benchmarks you can expect for a given market? We recently spoke with Grégoire Mercier, the CEO of ROI-focused mobile agency Addict Mobile to discuss how to launch apps in Western countries.

We caught up with Rakesh Ramesh, Digital Marketing Director at Careem, the Middle East’s largest taxi service, about his experience working with Adjust. When Rakesh first joined Careem back in 2015 they weren’t tracking any of their mobile activity, and they weren’t heavily investing in mobile marketing at all. Now, with 50 percent of their installs coming through paid channels, mobile tracking and fraud prevention are vital in helping them scale. And with over 500m in funding, there’s no stopping them.

Of all the hours that people spend on their mobile phones per day, over 90 percent of that time is spent in apps. For app marketers, this represents a massive increase in the amount of data available about user behavior. One of Adjust’s integration engineers, Rina Matsumoto recently sat down with Maurice Tasker, Global Head of Performance Optimization at Vungle - the leading in-app video platform for performance marketers - to talk about how to leverage all of that data.

Simon Kendall chats to Moshi Blum about Viber and Mobile Spree. Take a look at our full interview here!

Did you know that Adjust is integrated with over 900 partners? Our chat with Yahoo Gemini is all about how you can utilize your partner integrations to make smart, data-based decisions and get the most out of your campaigns.

What does effective retargeting entail? Find out with our partner, Criteo, here.