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The Coalition Against Ad Fraud is growing: Say hello to our newest members

Marne Litfin
Product Content Strategist
Topics

It is our great pleasure to announce that the Coalition Against Ad Fraud (CAAF) is growing.

Today we’re welcoming three more members to the CAAF family: Curate Mobile, Madvertise and Motive Interactive.

The members of CAAF represent the diversity of our industry. Together, we are attribution vendors, mobile ad networks and major stakeholders who all agree on one thing: mobile ad fraud hurts us all.

Paying lip service to fraud doesn’t help any of us. CAAF members are committed to ending fraud at every level. We tackle new schemes head-on as they emerge; with ongoing communication, regional events and online groups, we keep the conversation going. Together with our expert peers, we develop new solutions and create tools built to stop evolving fraud schemes.

We’ve held CAAF events in San Francisco, Tokyo and Berlin, and we’re continuing to tour the globe to talk ad fraud throughout the rest of 2018.

Here’s what the three newest members of CAAF had to say about the new fight for transparency and putting an end to ad fraud:

Our company’s ethos and core values are defined with a strict focus on driving value to our clients, which in part means being fastidious with our fraud prevention technology and processes. This is why we’re grateful to be joining the CAAF, which consists of companies that share this common goal. We’ve heavily invested resources into our real-time armamentarium of technology to ebb fraud, and as a group, we’ll share our learnings amongst each other to better the marketplace. This is a long-term endeavor for us, with the goal of increasing ROAS, promoting trust, and creating standards which will educate all.

Rocky Appiah

CTO, Curate Mobile

Since its launch in 2008, Madvertise has always taken a strong position against fraud of any kind. It’s about time our industry takes a stand against fraudsters and join forces to drive transparency and define standards within our mobile advertising ecosystem. Hence, CAAF gives us a unique opportunity to protect brands and fight ad fraud efficiently.

Francois Roloff

COO, Madvertise

Combating mobile ad fraud is central to Motive's commitment to providing a more effective and efficient ecosystem for our clients to drive the highest value advertising. Motive has built an internal suite of products and undertaken partnerships with third parties to build out our fraud prevention capabilities. We are excited to be a CAAF member to share the knowledge we have amassed about mobile ad fraud and work with other industry leaders to build a robust solution to this issue.

Mike Schwartzberg

VP of Business Development, Motive Interactive

If you’d like to read more, we continued our series on CAAF with interviews with ironSource and AdColony. In both, you’ll find more on the current state of fraud, and the types of challenges networks face when it comes to preventing fraud from entering the ecosystem.

CAAF’s other members also include Aarki, InMobi, Jampp, Liftoff, Vungle and YouAppi. Want to join the ranks? Click here to find out more.

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