Blog The Coalition Against Ad Fraud is growin...

The Coalition Against Ad Fraud is growing: Say hello to our newest members

It is our great pleasure to announce that the Coalition Against Ad Fraud (CAAF) is growing.

Today we’re welcoming three more members to the CAAF family: Curate Mobile, Madvertise and Motive Interactive.

The members of CAAF represent the diversity of our industry. Together, we are attribution vendors, mobile ad networks and major stakeholders who all agree on one thing: mobile ad fraud hurts us all.

Paying lip service to fraud doesn’t help any of us. CAAF members are committed to ending fraud at every level. We tackle new schemes head-on as they emerge; with ongoing communication, regional events and online groups, we keep the conversation going. Together with our expert peers, we develop new solutions and create tools built to stop evolving fraud schemes.

We’ve held CAAF events in San Francisco, Tokyo and Berlin, and we’re continuing to tour the globe to talk ad fraud throughout the rest of 2018.

Here’s what the three newest members of CAAF had to say about the new fight for transparency and putting an end to ad fraud:

Rocky Appiah

CTO, Curate Mobile

Francois Roloff

COO, Madvertise

Mike Schwartzberg

VP of Business Development, Motive Interactive

If you’d like to read more, we continued our series on CAAF with interviews with ironSource and AdColony. In both, you’ll find more on the current state of fraud, and the types of challenges networks face when it comes to preventing fraud from entering the ecosystem.

CAAF’s other members also include Aarki, InMobi, Jampp, Liftoff, Vungle and YouAppi. Want to join the ranks? Click here to find out more.

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