Adjust & DCMN - Connected TV: The Ultimate How-To Guide
Niall Condon, Content Writer, Adjust, Jul 14, 2021.
Our viewing habits have changed significantly over the last ten years with the decrease in cable subscriptions and other traditional TV models. This is coupled with a huge rise in streaming and Over The Top (OTT) services, and an array of new and convenient options for visual media. In response to this, the mobile advertising landscape is changing, and forward-thinking advertisers have started working with Connected TV (CTV) advertising as a means to reach their users.
In collaboration with growth marketing agency DCMN, we have launched our first Connected TV: The Ultimate How-To Guide which takes an in-depth look at the ins and outs of this channel, exploring market size, ad formats, targeting options and attribution methods to help developers and marketers master advertising in the CTV ecosystem.
You'll learn:
- How mobile advertisers can utilize this relatively new channel for their marketing needs.
- How to navigate the complex CTV ecosystem, with explanations of key terms, devices and streaming platforms.
- The essentials of buying, targeting and measurement of CTV ads.
- Tips for campaign setup, including an in-depth, real-world sample campaign to incorporate in your strategy.
Download your copy of the guide today to learn more.
Ready for a comprehensive CTV measurement solution? Check out CTV AdVision which allows marketers to measure CTV to CTV and CTV to Mobile performance as well as assess the assisting power of CTV campaigns in the user journey.