We’re proud to launch LTV, Adjust’s magazine for marketers from marketers. In this first edition, we shine the spotlight on some of the industry’s most exceptional and exciting leaders and how they are wielding data-driven approaches to set the bar.
Both educational and edgy, LTV mirrors the rise of LTV as the essential metric to understand your business health. Packed with actionable advice and exciting narrative, LTV helps mobile marketers keep their finger on the pulse of this fast-paced industry.
Highlights include an exclusive chat with Flixbus, a company reimagining bus travel, about how they’re tapping CRM data and a unique MVP approach to campaigns to enhance the customer journey and scale growth. Nike, Snapchat and award-winning ad agency Ogilvy teach you how to combine performance marketing and brand strategy to achieve mobile greatness, while Netzme’s CEO and serial entrepreneur Vicky Saputra gives us an insider’s guide on places to go and connections to make in his home market of Indonesia, the fastest growing market in APAC. We talk with Deniz Güven, CEO of Standard Chartered Bank, for an exclusive glimpse into the not-so-distant future of banking services, one that transcends apps to be truly virtual and genuinely valuable. Plus, get a crash course in multi-touch attribution with Turkey’s e-commerce giant Trendyol to map all your data and channels — and a few hacks to drive sales. Plus, enjoy recipes, recommendations, and even something fun for the kids.
Download your complimentary edition of LTV here.
If you’d like to share any feedback or to be featured in the next issue, please reach out to LTV@adjust.com