Adjust is pleased to announce our membership of Google’s Measurement Partner Program, a new effort to unite Google’s various partnerships together and provide advertisers with a vetted list of verified partners to work with.
Google’s Measurement Partners Program certifies that “partners are recognized leaders within their focus areas and provide solutions widely used by the industry.” Furthermore, “they meet rigorous standards for accuracy and use reliable methodologies to measure KPIs that matter for marketers.”
So far, membership includes 23 partners from seven different categories, including viewability, brand and sales lift, and, of course, mobile attribution. Google’s Measurement Partners Program is made up of quality vendors that provide accuracy, insight, and reliability. With it, Google provides advertisers with the ability to see certified partners that can support them with whatever they need.
Over the course of our long-standing partnership with Google, we’ve built a strong relationship based on the level of support and innovation we offer to our clients. As the first in our industry to create a fraud rejection tool, we’ve been committed to providing high levels of accuracy with our measurement platform since the very beginning.
“It’s great to see that Google and Adjust can continue to achieve great things together under this new partnership” said Reggie Singh, Adjust’s Global Head of Partnerships, “We’re proud to be part of the Google Measurement Partner Program and we’re looking forward to see what’s to come next.”
Marius Misiunas, Adjust’s Integrations Team Lead, had this to say: "We're happy to be a part of the Google Measurement Partner Program. It’s a great next step in our collaboration, bringing both sides even closer together. We are sure this will help us offer even better services to our mutual clients."