Blog Happy Mother’s Day from the Adjust Team: What we’re most grateful for

Happy Mother’s Day from the Adjust Team: What we’re most grateful for

If there’s one thing the Adjust team loves more than apps, it’s our moms. It’s been a huge year at Adjust, with much to be thankful for - including that we recently joined the AppLovin family. To celebrate Mother’s Day, we asked the team to share what they’re most grateful for and to give us an insight into the types of apps their moms use most often.

From online banking to keeping fit, shopping and gaming, there aren’t many verticals moms aren’t tapping into these days.

Read on to find out what we love about our moms most, and which apps they’re using. You might discover a few ideas worth suggesting to your own mom to make her life on mobile easier, fun and more efficient.

The apps moms are using most

Coming out on top for the Adjust team’s moms is the fintech vertical - 29% said banking and payment apps are those used most often. E-commerce came in second at 24% - so if you’re looking to get a voucher for Mother’s Day, her favorite app could be a safe bet. In third place is productivity, with audiobooks and podcasts cited as popular choices. Gaming and health and fitness are also top choices, with 14% and 10% of our moms using them ‘most often’ respectively.

What we’re grateful for - and our moms’ top picks

Anne Verhoeven

My mom is the kindest, most patient and caring person imaginable, who lets me live on the other side of the world without complaints! She uses fintech apps most often, like Transferwise and Commban, but also Spotify and iPhone native apps like podcasts and maps.

Joshua Grandy

My mom is selfless to a fault, always putting herself last. I'm on a mission to change that, as it's high time she starts treating herself like the queen she is. I owe a great deal of who I've grown to be as a person and professional to my mother, and am eternally grateful. She uses news apps the most.

Lily Hansen

I’d like to thank my mom for teaching me to be independent and leading by example. She mostly uses Audible, Word Games, Facebook and Mail.

Liz Kirifidis

My mom taught me how to cook delicious food and always teaches me valuable life lessons (even if they were about how we should not waste food by saving burnt-to-a-crisp cupcakes to eat later on). She uses trading apps, which really surprised me.

Kristian Sletthaug

She raised me to be an individual that can handle life as it comes. I know she plays games like sudoku and match-type games in the vein of Bejeweled or Candy Crush Saga.

Silvia Andriani

I’m thankful to mom for helping me with basic life skills like enrolling me in English courses and swimming lessons. She mostly uses e-commerce apps, but also likes Babe app, an Indonesian news app that aggregates content from various portals.

Emily Cash

I’d like to say thanks to my mom for letting me live in her house while my new house is being built! We use Zillow together - we love to look at houses on it (and it's how I decided to move to Santa Fe to be near her!)

Nicoline Strom-Jensen

Her commitment to teaching me anything and everything no matter how old I get. Duolingo is her favourite app, as she is dedicated to maintaining and improving her German skills! And I am so proud of her for submitting tons of corrections so they can improve their app for others.

Connect and show your appreciation

It’s been a tough year, with many of us separated from friends and family. So whether you’re able to celebrate with your mom in person or not, the best way to show your appreciation is to say it - with a phone call, a card, or even via apps! There are many ways to stay connected and show gratitude to your mom. Happy Mother’s Day!

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