
Happy Mother’s Day from the Adjust Team: What we’re most grateful for

Tiahn Wetzler, Senior Manager, Content & Insights, Adjust, May 07, 2021.
If there’s one thing the Adjust team loves more than apps, it’s our moms. It’s been a huge year at Adjust, with much to be thankful for - including that we recently joined the AppLovin family. To celebrate Mother’s Day, we asked the team to share what they’re most grateful for and to give us an insight into the types of apps their moms use most often.
From online banking to keeping fit, shopping and gaming, there aren’t many verticals moms aren’t tapping into these days.
Read on to find out what we love about our moms most, and which apps they’re using. You might discover a few ideas worth suggesting to your own mom to make her life on mobile easier, fun and more efficient.
The apps moms are using most
Coming out on top for the Adjust team’s moms is the fintech vertical - 29% said banking and payment apps are those used most often. E-commerce came in second at 24% - so if you’re looking to get a voucher for Mother’s Day, her favorite app could be a safe bet. In third place is productivity, with audiobooks and podcasts cited as popular choices. Gaming and health and fitness are also top choices, with 14% and 10% of our moms using them ‘most often’ respectively.

What we’re grateful for - and our moms’ top picks
Anne Verhoeven
Senior Production Manager, Adjust
Joshua Grandy
Global Communications Manager, Adjust
Lily Hansen
People Experience Manager, Adjust
Liz Kirifidis
Junior Talent Acquisition Manager, Adjust
Kristian Sletthaug
Technical Solutions Specialist, Adjust
Silvia Andriani
Sales Manager Indonesia, Adjust
Emily Cash
Product Marketing Team Lead, Adjust
Nicoline Strom-Jensen
Technical Key Account Manager, Adjust
Connect and show your appreciation
It’s been a tough year, with many of us separated from friends and family. So whether you’re able to celebrate with your mom in person or not, the best way to show your appreciation is to say it - with a phone call, a card, or even via apps! There are many ways to stay connected and show gratitude to your mom. Happy Mother’s Day!
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