Better together: Adjust is now a certified Ads Measurement Partner with LINE
Adjust is now a certified Ads Measurement Partner with LINE’s Marketing Partner Program, giving you the ability to measure, evaluate and optimize your mobile campaigns on one of the most popular messaging apps in Asia with Adjust technology for the first time ever.
LINE’s Ads Platform is a performance-based marketing platform that allows advertisers to directly interact with LINE users. Advertisers can select their budget, campaign periods, user demographics, and creatives on their dashboard to run campaigns on the LINE Ads Platform.
Advertisers will also no longer need to manually check the ad performance and can rely on LINE Ads Platform to manage ad spend and monitor performance metrics. Only certified attribution partners are able to integrate with LINE and track ads on the LINE Ads Platform.
We are very excited to partner with an advanced mobile analytics company like Adjust. By entering a partnership with Adjust, LINE Ads Platform is able to provide powerful measurement features that satisfy our advertiser's needs.
As the most popular service of its kind in Japan, Taiwan, Indonesia and Thailand, LINE counts over 200 million monthly active users. The LINE Ads Platform will open up new inventory for advertisers across LINE Messaging and LINE News, with LINE Manga soon to follow.
The certification comes on the heel of our announcement earlier this year that Adjust now offers the ability to measure app campaigns on the ground in domestic China, overcoming latency issues with The Great Firewall and giving advertisers unprecedented access to the APAC region.
The LINE Ads Platform is already widely used by advertisers looking to engage and expand their user base in Asia. The integration between LINE and Adjust means both companies are able to provide transparent ad measurement data to customers, allowing them to improve their targeting, optimization, and key performance indicators.
Digital ad spend in Japan increased almost 10 percent last year, in a country with over 58 million smartphones. If you're a gaming app looking to expand your ad campaign reach in Asia with LINE, take a look at don't miss our report on Japanese gaming benchmarks from the first half of 2017. One of our findings: on iOS, gamers from paid campaigns retained in larger numbers than users who installed organically.