Our leadership team has grown again with the appointment of Melissa Bohlsen as VP of Marketing.
Melissa will be responsible for Adjust’s global marketing operations, focusing on developing the business’ communications, branding and go-to-market strategies to continue strengthening our position worldwide. Melissa has over a decade’s experience and an extensive background in mobile, having previously served as Global Marketing Director at Glispa Global Group, a mobile ad tech firm. Most recently, she worked at BCG (Boston Consulting Group) Digital Ventures as Marketing Lead for Germany.
Commenting on the appointment, Christian Henschel, Co-founder and CEO at Adjust, said: “We’re delighted to have Melissa join Adjust and have her bring her industry expertise and leadership to the company. Having been profitable for more than three years, the business’ solid foundations mean we’re in a great position to expand and evolve our services. As we continue to develop our product portfolio, Melissa’s leadership will further accelerate growth, strengthen our position worldwide, and bolster our leadership team.”
Melissa added: “Adjust’s expansion over the past seven years makes it one of the German tech scene’s biggest success stories. The company’s vision and ambition set it apart, and make it an incredibly exciting business to be a part of. With big plans on the horizon, I look forward to helping increase Adjust’s pace on the market and bringing greater brand awareness to clients and prospects on a global scale.”
Melissa’s appointment follows Mirko Deneke’s hire as CFO in August, and a successful year for the company as a whole. Since 2013, Adjust has more than doubled its revenues every year and has grown to 300 employees while maintaining profitability.