Adjust News

Here's the first five speakers at Mobile Spree 2017

Simon Kendall
Head of Communications

Click injection explained

Last week, we announced Mobile Spree 2017 – our no-sales, no-nonsense conference in Berlin and San Francisco.

The Berlin event kicks off first, on June 1st, with 200 marketers in the gorgeous Stadtbad Oderberg in Prenzlauer Berg. The San Francisco conference follows in October at the Terra Gallery.

If you didn’t catch it last year, Mobile Spree is a conference dedicated to mobile user acquisition, optimizing user engagement, and achieving positive marketing ROI.


The Early Bird tickets, with 49 % off the regular ticket price, are strictly limited - make sure to register to pick yours up today!

Speaker highlights

We’re in full gear talking to the best mobile marketers we know, confirming keynotes, case studies and workshops for the big day. Today, I want to tease some of the ones we’ve already been talking to.

I’m impressed with the line-up myself, and can barely wait five months to see them all in Berlin!

Ville Heijari, CMO @ Rovio

Ville is a mobile gaming veteran, joining Rovio (the giant behind Angry Birds, in case you’ve been living under a rock) as the CMO of the games division in March last year. While he’ll be flying in from the Helsinki HQ for Mobile Spree, Ville spent a couple of years based out of Berlin, managing supply and developer relations at the formidable gaming networks Vungle and Upsight.

In addition to his day-to-day business, Ville mentors gaming startups through GameFounders and sits on the board of 5th Wave Brands. At Mobile Spree, Ville gets on stage to share his wisdom and chat about best practices for gaming UA.

Paul Malicki, CMO @ Flapper

Paul Malicki flew over from Sao Paulo to join us for last year’s edition, offering up one of the most well-received talks of the day. At the time, Paul was the CMO of Easytaxi, the taxi hailing app in Latin America. In the year that flew past since then, Paul’s founded Flapper, which is a similar concept except the taxis are private jets.

Meanwhile, he’s also published a 470-page book called The Chief Mobile Officer’s Guide to Growth, been crowned one of Forbes’ 30 under 30 in Technology, and is serving as an advisor to multiple different mobile app startups. We’re very excited to welcome him back to Berlin!

Ville Mikkola, Co-Founder and CMO @ TreasureHunt

In a speaker line-up, which is being flown in from across the world, Ville is one of the representatives of Adjust’s hometown. As the CMO and co-founder of TreasureHunt Studios, together with a team of experienced mobile gaming developers, they’ve launched two innovative titles barely ten months apart. Ville has an unfair advantage in UA: years of experience working at ad networks.

Ville took the stage last year to have a very candid conversation about mobile UA fraud, the prisoners-dilemma sometimes faced by ad networks, and gave compelling advice on how to deal with the potentially awkward situations.

This year, we’re looking forward to hearing about Ville’s experience launching his latest title, around the strategies of soft launching, and how the TreasureHunt team keeps exceeding the benchmark metrics before they’re even trying!

Stefan Bielau, Managing Partner @ Dynamo Partners

If you’ve been attending even a handful of mobile marketing conferences around Europe, chances are you’ve heard one of Stefan’s keynotes. Stefan’s curiousity has led to work and research across a wide range of mobile marketing topics, from pushing big brands to think about mobile ROI, promoting apps in far-flung markets across the globe, media planning, monetization, and yet more. As one of the Dynamo Partners, he’s consulting app companies large and small on implementing and optimizing mobile strategies.

We’re welcoming Stefan from Warsaw for an in-depth discussion of mobile strategy and monetization.

Ombline de Coriolis, VP Marketing @ Deezer

Deezer is France’s foremost music streaming app, and their efforts show. We were introduced to Ombline from our Paris office as one of the city’s leading mobile marketers. With years of experience across digital and mobile marketing, Ombline’s taken over the VP role at Deezer since 2016, guiding the company toward better user acquisition.

How do you promote a product that ultimately is enjoyed by a wide variety of consumers with various tastes? How do you measure success in a landscape of user lock-in effects and long-term subscription models?

These are the questions I have for Ombline, and we’re bringing her on stage to answer many more.

And more…

We’re not done yet – there’s still a long list of speakers from the world over that we’d like to invite to Mobile Spree. Week by week, we’re reaching out and bolstering the already impressive line-up.

Have a dream speaker, or a story you want to tell yourself? Drop us a line!

Here’s your chance to meet and learn from all of them

So Mobile Spree 2017 is set to be a gathering of some of the world’s most expert mobile marketers. And the day is totally focused on mobile marketing – not distracted by vendor sponsorships, thinly-veiled sales pitches, or stuffy conference hotels.

Neither is the event a big crush. We literally can’t fit more than 200 people in the event space!

Get your tickets by registering on our site today. Do it before Feb 28 and you have a chance for one of our Early Bird tickets, with almost half off!

Not ready to pull the trigger just yet? Sign up for updates on the site to be kept up-to-date on our speaker line-up as the agenda evolves!