In the above instances, the app publishers with whom we were in contact were all able to correct the highlighted issues and get back into the store. Now that we know what steps to consciously avoid, let’s dive into the designs that have yielded more favorable results.
Common trends and patterns
In the course of working with clients from a range of verticals, we noticed there are common trends that influence users’ response to Apple’s ATT pop-up. Here, we’ll look more closely at the variables that have the biggest impact.
Pinpointing the precise moment in the user journey to serve your opt-in request is arguably the most important factor to consider. From the testing results we’ve seen, the most successful prompts are displayed during the onboarding flow.
Include in the onboarding flow
Serving a pre-permission prompt as part of your onboarding flow helps to prepare users. It can act as a buffer, so they are not overwhelmed when the Apple pop-up appears. As they move through the onboarding screens, data privacy can be addressed as a topic on its own screen. Here, you can address the topic at a broad level, also including your GDPR messaging. This way, the user is not taken by surprise and instead understands the consent request in the same way as asking for the personal information; a non-intrusive formality.
Using a pre-permission prompt within your onboarding flow lets you serve the Apple pop-up in a way that feels natural. We have seen some very promising responses to this approach, with opt-in rates reaching 65%. However, remember that this approach can only be fully realised with new users.