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​Funda Yakin​, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

One of the few things we didn’t quite cover in our recent mobile benchmarks study was the difference in performance between users who installed from organic sources versus paid channels.

Project Think Tank continues to expand! Since last June we’ve been hopping across continents, bringing together leaders in mobile marketing to tackle the most pressing challenges facing our industry. After kicking things off in California, heading south to Brazil and skipping across the pond to Europe, this spring we convened for the first time in New York to talk temporary attribution.

You can increase your marketing spend as much as you like, but you’re going nowhere fast if you don’t reach the right users.

The members of CAAF represent the diversity of our industry. Together, we are attribution vendors, mobile ad networks and major stakeholders who all agree on one thing: mobile ad fraud hurts us all.

With Uninstall and Reinstall Tracking, we’re closing the life cycle loop. Uninstall and Reinstall Tracking are here! Find out what this means for your mobile marketing here.

Is there a future for push notifications? With mobile users opting out now more than ever, we invited two guests to join our latest webinar, where we discussed where push belongs in your mobile marketing strategy today.

We spoke to Jacques Frisch, Digital Marketing Director of Glovo about all things mobile, from GDPR to user acquisition, and the role the company plays in a cities’ digital economy.

​Last year on June 27th Adjust launched Project Think Tank, which brings together some of the brightest minds across a variety of different verticals to tackle problems and discuss potential future-looking innovations in mobile marketing.