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CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product

Our bi-annual conference - Mobile Spree - is touching down to Berlin in three weeks! Do you have your ticket yet?

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

Broadcast TV remains the top media channel worldwide, and more than 8 in 10 internet users turned on a tv last month – that's why Adjust is fully integrated with five different TV partners. Here’s a short overview of the most important things to be aware of.

​Funda Yakin​, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

One of the few things we didn’t quite cover in our recent mobile benchmarks study was the difference in performance between users who installed from organic sources versus paid channels.

Project Think Tank continues to expand! Since last June we’ve been hopping across continents, bringing together leaders in mobile marketing to tackle the most pressing challenges facing our industry. After kicking things off in California, heading south to Brazil and skipping across the pond to Europe, this spring we convened for the first time in New York to talk temporary attribution.

You can increase your marketing spend as much as you like, but you’re going nowhere fast if you don’t reach the right users.

The members of CAAF represent the diversity of our industry. Together, we are attribution vendors, mobile ad networks and major stakeholders who all agree on one thing: mobile ad fraud hurts us all.