Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too?

Sabbaticals are one of Adjust’s great employee perks - find out how our Global Director of Events, Magdalena Opitz, spent hers.

We’ve talked about the theory behind ad fraud: that is, how we think about the problem.

We’re very pleased to share that Adjust is opening its first office in India. Read all about it here.

For many, machine learning is just a catch-all buzzword. After all, you could say it’s just a bunch of ‘if statements’, and (in some cases) you wouldn’t be too far off.

Moving beyond the types of fraud we discussed in part 1 of our theory series, it’s time we looked at the lack of distinction between fraud solutions.

In this article, we break down ad fraud in a new way - dividing the mass of methods between two very distinct approaches.