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Marketers can be prone to thinking about seasonal trends as a given. At certain times of the year, they might assume that performance will either improve, or drop, depending on current events, holidays, or even on patterns of weather.

​Continuing our CAAF spotlight, we got in contact with Yevgeny Peres, VP of Growth at ironSource, to find out more about their perspective on mobile ad fraud, and their ongoing membership in Adjust’s Coalition Against Ad Fraud.

Here are 5 must-do things to boost visibility and organic downloads of your mobile app.

​On Adjust’s most recent company trip to Mauritius, we sat down (by the pool, cocktail in hand) with Hsin-Jou, Managing Director, China.

One comment our team often hears from mobile advertisers is ‘I don’t need attribution; I only advertise on one or a few platforms and I really trust them’. We understand where you’re coming from, but we believe you can do better.

Today we’re welcoming three new partners to CAAF: Headway Digital, Persona.ly, and Zucks.

Our GDPR checklist should help you clarify and check on your GDPR compliance whilst working with any third-party service provider.

It’s a common belief in mobile that there’s a definite relationship between paid and organic installs.

Mobile users with new devices are a tricky group to pin down, but they can offer big dividends for marketers––making them a group worth their own unique acquisition and engagement strategies.