Today, we’re pleased to announce that Adjust has entered into a strategic partnership with Adways, one of Japan’s leading mobile marketing agencies.
The partnership includes the acquisition of Adways’ attribution analytics tool, PartyTrack. PartyTrack will be replaced by the Adjust platform as Adways’ measurement tool of choice, giving Adways’ clients the chance to access Adjust’s market-leading mobile attribution, measurement and fraud prevention solutions.
Since entering the Japanese market in 2014, Adjust has seen tremendous growth - quickly becoming the country’s provider of choice for attribution services. In fact, Japan is now one of our fastest-growing markets, alongside China and the U.S. This is reflected in Adjust’s market strategy, which will see us continue to invest in Japan and grow our 25-people strong country team in the coming months.
Adways and Adjust share a common vision: to unify advertisers’ marketing activities and offer best-in-class solutions to our global client bases. We’re very excited to start working together with Adways and grow our long-term partnership, while cementing Adjust’s position in one of the most vibrant and exciting mobile markets.
Both Adways and Adjust will ensure as smooth a transition as possible for our partners and customers - and as always, please do let your dedicated Account Manager know if you have any questions.