Blog Perspectives Adjust turns eight

Adjust turns eight

Eight years ago, Paul, Manuel and I founded Adjust. Back then, our goal was simply to provide marketers with the insights to grow their brands. As the industry has become more complex and competitive, our platform has evolved to include ad fraud prevention, cybersecurity and automation - helping marketers all around the world make simpler, smarter decisions based on our technology and know-how.

Since we began this journey, Adjust’s growth strategy has focused on longevity and building a financially sustainable company. We have been careful to strike the right balance between growth and profitability, making sure that we are growing as efficiently as possible alongside our customers. During this challenging time for the world economy, clients can rest assured that we are here to stay. Our vision has always been long-term - our growth will continue to be about sustainability.

Eight is considered a very lucky number in China, and so despite the current challenges, we are going into our next year feeling very positive and confident of what’s to come. All of us at Adjust would like to personally thank every employee, client, partner and friend who has been part of the journey so far. We would not be here today without you.

Stay safe and healthy,

Christian & Paul

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