All Perspectives Posts
The ad spend conundrum
When people say ad spend, what are they talking about? Find out with Adjust's Paul Müller, here.
Why we're making fingerprinting opt-in
The days of fingerprinting having a viable place in the default attribution waterfall are over. Find out why Adjust is switching fingerprinting off, here.
Retention rates and other lies
High numbers are great, but accurate numbers are even better. Find out why our approach to retention differs here, on Adjust's blog.
What does the CCPA mean for me?
The California Consumer Privacy Act is a bill designed to enhance privacy rights and consumer protection for residents of California, United States. Learn more.