For this month’s employee story, we’re catching up with Reggie Singh, our Head of Global Partnerships based in our San Francisco office.
In his role, Reggie manages the global partnerships team, whose goal it is to build and strengthen relationships with our 1,500-strong network of publisher and agency partners. We spoke to him to find out more about his career path, what he does at Adjust, and the advice he’d give to those looking to get into the tech industry.
Could you tell us a bit about yourself and your career prior to Adjust?
I’ve been working in advertising, in some form or another, for the majority of my career. I originally wanted to go into the music industry, and started as an editorial assistant for a magazine, but it was a bit of a precarious career path. From there, I ended up selling print ads, in the traditional sense.
Then, I went into digital: first monetizing Facebook Canvas ads, and once they deprecated, I moved into mobile. I ran a bunch of campaigns for various advertisers, and learned the very basics of attribution and media buying.
My previous job before Adjust was working as a User Acquisition Manager at Smule, a mobile app development company specialized in music-making apps. It was there that I realized just how important attribution was, and it wasn’t long before I joined Adjust. I was at the forefront of our integration with the platform when I was at Smule, so I developed really good relationships with the support team long before I became an Adjust employee.
I’ll have been here for two years in April, and have always been based in our San Francisco office.
As Head of Global Partnerships, what does your job involve? What kind of skills do you need to be effective in your role?
The partnerships team is in charge of building and strengthening relationships with Adjust’s global network and agency partners, and there’s both a technical and a business development aspect to the role. We work to guarantee there’s the technical infrastructure in place to support their integration, and the strategy to ensure our businesses grow together.
As you’d imagine, it’s a very externally-facing role, so communications skills are imperative. That said, entrepreneurial skills are also really important: it’s up to us partnerships managers and directors to go out and find new opportunities, so you need to be proactive and have a can-do attitude. We work with pretty much all departments, across the company, but most closely with Integrations, Sales and Product.
How does Adjust create a unified culture across its various locations?
While the tech and support hub of Adjust is based in Berlin, and we in SF are semi-independent, there’s very strong communication between all the Adjust offices.
We speak to Berlin all the time, on pretty much every channel available. There are also always people joining us in SF from one of the offices, whether that’s Berlin or Beijing.
Lastly, there’s plenty of opportunities to catch up with colleagues from all over the world - from traveling for business or to our regional sales team meetings. We also have our yearly retreat, and Christmas weeks in Berlin, where we have the chance to catch up with the entire company.
What's your favorite part about the job?
One of my favorite parts of the job has to be the interaction with some of the most successful tech companies in the world. We make pretty big moves with some pretty big players, and having the opportunity to move the needle in the industry is really rewarding.
What advice would you give to someone considering a career in mobile?
My biggest piece of advice is to join an ambitious and dynamic company, where you’re given responsibility from the start. It’s a complex industry, and one which no book or school can prepare you for - so having the opportunity to grow vertically and learn by doing is really important.