The App Economy is firing on all cylinders, but that means more competition and more noise that marketers must rise above to acquire users and keep them coming back. The playbook is changing and the blueprint is shifting, so we gather together a roster of accomplished marketers to share their expertise, best practices and marketing hacks that will help you rise above the fray and stand out among your competition.
We’ve hand-picked speakers from around the globe to share their expert insights and real experiences from every vertical — from gaming, e-commerce, fitness and more. The Spree philosophy is strictly no sales pitches, no booths and no hype — leaving you free to learn from and connect with the best of the mobile marketing industry.
Here’s a preview of the speakers and talks not to be missed at Mobile Spree San Francisco 2019.
Seasoned mobile growth specialist and speaker Mirela Cialai has led global digital strategy in the multinational e-commerce space for over 15 years. In her current role as Director of Mobile Marketing at ZINIO, Mirela focuses on engaging digital readers around the world and helping them discover the most inspiring stories. ZINIO is the world's first and largest digital newsstand, bringing over 6,000 global publications to a user’s device or desktop.
Mirela’s keynote speech will focus on app redesign and migration — something that’s essential to staying relevant in a competitive market but comes with significant challenges to maintaining customer satisfaction and your app store ranking.
Mobile marketing maestro and Spree favorite Winnie Wen is Director of UA at Jam City — the creative powerhouse behind some of the highest grossing and most enduring social gaming franchises for mobile, including Cookie Jam and Panda Pop. Throughout her career, Winnie has managed multi-channel strategies, overseen nine-figure UA budgets and mastered the art of social partner relationships.
Catch Winnie for a fireside chat, where she’ll share the secrets of success behind one of Jam City’s most popular apps, from concept stage to market expansion.
Matthew Sadofsky is Chief Growth Officer at Studio, an NYC-based boutique fitness startup offering over 1,000 classes with top instructors on demand. An industry-recognized marketing leader, Matthew’s superpowers include growing marketing teams, managing multi-million-dollar budgets, and championing innovation in ad tech — from machine learning LTV projections to marketing automation technology.
In his keynote speech, Matthew will tackle the tricky topic of incrementality head-on, sharing his tips and techniques to help you avoid cannibalizing your organics.
Self-proclaimed “programmatic ninja” Harrison Botwick is Head of Revenue at Lucky Day, an LA-based gambling app startup. Lucky Day is a top-10 free app on the Google Play Store, with ten million installs and counting. Harrison has spent his career building UA and monetization teams at high-growth tech startups.
Harrison joins a panel discussion with Yaniv Nizan, CEO of Soomla and Yevgeny Peres, VP of Growth at Ironsource, for a deep-dive into in-app advertising — from its application across different verticals to pitfalls and keys to success.