Here you'll find out articles on in-app advertising. We're keen to share our thoughts and ideas with you, so catch up on everything here.

This summer at Mobile Spree San Francisco, we invited Jessica Taylor, Director of Marketing at Keepsafe Software, to speak to our audience about what goes on at the top of the marketing funnel. Rather than putting focus on driving conversions, Jessica told us the story of how Keepsafe identified, tested and implemented a brand narrative, then used that brand narrative to increase traffic through content marketing and PR.

If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved having Lee Jones, Director of Global App Install Strategy at Google at Mobile Spree in San Francisco so much, we invited him back for a longer fireside chat with Adjust’s own Global Director of Product, Katie Madding.

Google’s Universal App Campaigns (or UAC) is making waves in the mobile marketplace. But what is it?

Want to find out more about retargeting? What are the strategies for success, and how can Adjust help?

The current mobile ecosystem doesn’t allow marketers to easily track accurate ad spend. How can we fix that? Here's what we learned by holding two more Think Tanks with global mobile leaders.

Rewarded video advertising has produced huge benefits for mobile games . With user sessions increasing up to 34% after engaging with a single rewarded ad and 85% video completion rates, the technology is poised to disrupt advertising models in non-gaming verticals on all platforms.

We caught up with Tolga Kuzdere, Performance Marketing Lead at Akbank, Turkey’s leading bank, about his experience working with Adjust. Being one of the early adopters of Audience Builder, we were keen to find out how it’s helped them optimize the performance marketing of the products they offer on mobile.

Last week, Adjust’s Director of Product, Katie Hutcherson, sat down for a chat with Criteo’s Director of Global Mobile Partnerships, Lucy Rogers, to talk retargeting, re-engagement, and the future of mobile marketing...

Of all the hours that people spend on their mobile phones per day, over 90 percent of that time is spent in apps. For app marketers, this represents a massive increase in the amount of data available about user behavior. One of Adjust’s integration engineers, Rina Matsumoto recently sat down with Maurice Tasker, Global Head of Performance Optimization at Vungle - the leading in-app video platform for performance marketers - to talk about how to leverage all of that data.