Want to learn more about in-app analytics? Our mobile analytics articles will give you the lowdown from an industry leader. Read more below.

We caught up with Rakesh Ramesh, Digital Marketing Director at Careem, the Middle East’s largest taxi service, about his experience working with Adjust. When Rakesh first joined Careem back in 2015 they weren’t tracking any of their mobile activity, and they weren’t heavily investing in mobile marketing at all. Now, with 50 percent of their installs coming through paid channels, mobile tracking and fraud prevention are vital in helping them scale. And with over 500m in funding, there’s no stopping them.

Discover how the nature of always-on users is changing data, and what it means for organizations and analytics.

App metrics differ for different people, but we think opens isn't that useful - but just how is it broken, and what can replace it?