App Advertising

Whether you're looking to monetize your app or optimize your own advertising campaigns, find everything you need to master the world of app advertising here, from the latest tools and tips for analyzing your performance to articles covering the biggest developments in-app advertising.

Blog Topics App Advertising

Feb 21, 2023

Multichannel marketing explained for mobile app marketers

Learn the benefits and challenges of creating multichannel marketing campaigns. Plus, get the three keys to success when using this approach.

Dec 21, 2022

Everything you need to know about A/B testing for mobile apps

Get your guide to mobile A/B testing, including best practices and testing platforms.

Nov 11, 2022

How to succeed in Google App Campaigns post-IDFA

Navigating Google App Campaigns post-IDFA doesn't have to be confusing. We've made a list of five tips for success, and reveal how an MMP can maximize your efforts.

Oct 20, 2022

The power of instant apps for app developers and mobile marketers

Instant apps have matured since Google first introduced them in 2016. Learn how these apps are being used in mobile marketing today.

Oct 17, 2022

How to create an app icon: Insights and best practices

App icons are essential to ASO and app branding. Learn how to optimize your app's logo for best results, including how to perform A/B tests on your app's icon.

Oct 6, 2022

How to market a dating app in 2022: Everything you need to know

Data app sessions and installs in 2022 are growing, and our guide gives you the tips and tricks needed to succeed in this competitive space.

Sep 29, 2022

Influencer marketing for apps: Best practices, examples, and more

Learn how to tackle influencer marketing with best practices and examples for mobile app verticals including e-commerce, gaming, and lifestyle.

Sep 23, 2022

A beginner’s guide to mobile app monetization strategies

Mobile app monetization comes in many forms. Learn about the various monetization models available to app developers from in-app purchases to ads.

Sep 16, 2022

Our top five tips for mobile app hyper-personalization

Find out how to knock hyper-personalization out of the park with inspiration from leaders in this space.

Jul 25, 2022

Chinese export apps: The verticals and markets driving international success

Chinese games have long been loved internationally and according to Adjust data, there are many verticals and markets driving success for Chinese app developers.

Jul 15, 2022

Secure a bullseye release with mobile app testing

Learn why mobile app testing is critical, how it can make or break your app’s success, and when to use the various types of mobile testing.

Jul 8, 2022

A guide to engagement marketing for apps

Customer engagement marketing enables marketing teams to create loyal customers all while making better use of UA budgets. Learn how.