Attribution

For Adjust, mobile attribution is the name of the game. Learn more about mobile measurement with our collection of articles below.

Given the majority of users churn, knowing how long they leave between their last session and uninstalling is the key to re-engagement.

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Adjust’s Abdullah Obaied explains how we did it.

Retargeting can be intimidating for marketers switching from digital to mobile. For the first time, we’ve collected our retargeting resources in one place.

Broadcast TV remains the top media channel worldwide, and more than 8 in 10 internet users turned on a tv last month – that's why Adjust is fully integrated with five different TV partners. Here’s a short overview of the most important things to be aware of.

Project Think Tank continues to expand! Since last June we’ve been hopping across continents, bringing together leaders in mobile marketing to tackle the most pressing challenges facing our industry. After kicking things off in California, heading south to Brazil and skipping across the pond to Europe, this spring we convened for the first time in New York to talk temporary attribution.

With Uninstall and Reinstall Tracking, we’re closing the life cycle loop. Uninstall and Reinstall Tracking are here! Find out what this means for your mobile marketing here.

Today we’re talking to Remerge about the work we’ve done together so far, and the benefits of our new Ad Spend API integration.