Benchmarks

Our benchmark reports are deeply valued by all types of mobile professionals. Want to learn more about data, and how we work with it? Get the lowdown here.

It’s a common belief in mobile that there’s a definite relationship between paid and organic installs.

Take a deep look at how China’s apps perform outside of China. Read on to discover more about what’s happening around the globe.

You can discover more about China's app export performance with our infographic. Find it here.

Retargeting works, at least that’s what we set out to prove when we started with this study.

The App Economy is poised for a new phase of growth and innovation driven by a massive audience that can’t imagine life without them.

Want to find out more about Japanese app gamers, from retention rates to engagement, and we’ll take a special look at levels completed per platform. Our benchmarks cover iOS and Android, and we compare between paid and organic acquisitions.

At Adjust, we think app retention rates are really important. But why? Find out in this article.

App retention rates are a vital benchmark. Find out how they compare per vertical in this blog post.

Find out here if users who leave ever come back.