Benchmarks

Our benchmark reports are deeply valued by all types of mobile professionals. Want to learn more about data, and how we work with it? Get the lowdown here.

We’ve given our benchmarking tool a revamp, helping empower marketers to better understand app performance and competition.

A new report created by Adjust and Liftoff covers all you need to know about mobile app engagement in Japan. Read about it here.

Here’s a taste of our upcoming Mobile Gaming Benchmarks report.

One of the few things we didn’t quite cover in our recent mobile benchmarks study was the difference in performance between users who installed from organic sources versus paid channels.

Want to find out why December is so special? Learn what makes Games different with data from Adjust’s benchmarks, here.

Marketers can be prone to thinking about seasonal trends as a given. At certain times of the year, they might assume that performance will either improve, or drop, depending on current events, holidays, or even on patterns of weather.

It’s a common belief in mobile that there’s a definite relationship between paid and organic installs.

Take a deep look at how China’s apps perform outside of China. Read on to discover more about what’s happening around the globe.

You can discover more about China's app export performance with our infographic. Find it here.