Case Study

Explore our case studies, where we shine a light on the companies and clients with a story to tell and important lessons to share. Whether you're eager to learn about a tried and tested strategy to acquire new users or to take on and stamp out ad fraud, our case studies are drawn from a wide range of subjects and sources and are essential reading for any mobile marketer.

Blog Topics Case Study

Feb 10, 2021

User acquisition and re-engagement strategies for subscription apps

In this guest post, RevX share their tried-and-tested mobile strategies to unlock growth for subscription apps

Feb 9, 2021

TextNow: Working with Adjust for reliable data, measurement and fraud protection

Since working with Adjust, TextNow can attribute installs in real-time, calculate LTV models, and rely on fraud prevention

Jan 21, 2021

Understanding the nuance of scale within programmatic advertising

In our latest guest post, Remerge explores the value of scale within programmatic - and how advertisers can better understand it

Nov 19, 2020

AdColony share why rewarded video is more important now than ever

Melisa Matlum from AdColony explains why rewarded video is such an effective in-app advertising method and how you can best incorporate it into your strategy.

Nov 11, 2020

Askblu.ai explain data science and game difficulty tuning: a new paradigm

Founder & CEO of askblu.ai Dominique Busso explains how difficulty tuning is being disrupted by data science and machine learning and how this can be embraced to boost retention

Oct 27, 2020

Migros: why they made the switch to Adjust

Top 40 retailer Migros switched to Adjust for more reliable attribution, more accurate and trustworthy data, and better support

Jul 22, 2020

Netzme: How Indonesia’s hybrid fintech app fights for financial inclusion

In the fast growing Indonesian market, Netzme's use of data is helping them expand to serve unbanked users

Mar 12, 2020

Learn from the pros with the Best of Mobile

Catch up on our most popular Mobile Spree talks in a biweekly bulletin showcasing the Best of Mobile

Jan 7, 2020

A marketing master class from iconic brands

In LTV magazine issue 1, Nike, Snapchat and Ogilvy teach us how to combine performance marketing and brand strategy to achieve mobile greatness.

Dec 31, 2019

Banking gets a bold makeover with Standard Chartered

In our first issue of LTV magazine, we discuss the evolution of finance apps with Standard Chartered CEO Deniz Güven.

Dec 17, 2019

Out now! Learn why the first Indonesian Travel Unicorn picked Adjust as their attribution provider

Want to know why Traveloka picked Adjust? Take a look at our announcement of the case study to learn more.

Dec 5, 2019

MENAs banking apps are slow to grow, but users retain for longer

MENA finds itself in a curious position. It both points the way ahead as a market with explosive potential, but is currently far behind in terms of growth. The question is: why?