Mobile engagement is incredibly important to the success of an app. Get our tips on how to improve with all of our app engagement focused articles, here.

​Funda Yakin​, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

Want to find out more about retargeting? What are the strategies for success, and how can Adjust help?

We caught up with Tolga Kuzdere, Performance Marketing Lead at Akbank, Turkey’s leading bank, about his experience working with Adjust. Being one of the early adopters of Audience Builder, we were keen to find out how it’s helped them optimize the performance marketing of the products they offer on mobile.

How can mobile marketers get deep links right? And what things should apps avoid doing, and what do they need to be wary of? There are many ways to do deep links well, and many ways to abuse them - so in this article let’s look at the do’s and don’ts of deep linking, and find out how you can get the most out of deep links.

What does effective retargeting entail? Find out with our partner, Criteo, here.

Growth needn't be complicated. Find out why with our latest guest post from Amplitude, here.

App optimization is tricky. How do you make sure your app is found in the App Store? Find out here.

Simon Kendall recently presented at the App Promotion Summit in London. Here he shares his favorite power marketing tools with us and explains what the ‘three Rs’ of re-engagement, retargeting and reattribution are.