Mobile engagement is incredibly important to the success of an app. Get our tips on how to improve with all of our app engagement focused articles, here.

What does effective retargeting entail? Find out with our partner, Criteo, here.

Growth needn't be complicated. Find out why with our latest guest post from Amplitude, here.

App optimization is tricky. How do you make sure your app is found in the App Store? Find out here.

Simon Kendall recently presented at the App Promotion Summit in London. Here he shares his favorite power marketing tools with us and explains what the ‘three Rs’ of re-engagement, retargeting and reattribution are.