Fraud

Mobile ad fraud is an industry wide problem Adjust is intent on taking on. Find out more about mobile click fraud, and how we tackle it, here.

Today we’re welcoming three new partners to CAAF: Headway Digital, Persona.ly, and Zucks.

At the very first signs of SDK spoofing fraud, we began researching the best ways to fight. Here's our solution.

The spotlight's on ad fraud, in our new series dedicated to all things CAAF.

We recently conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobile ad fraud scheme. Here's what we found...

Adjust’s in-house mobile ad fraud expert, Andreas Naumann, sat down with a panel of user acquisition whizzes (Checkout51’s Alex Potichnyj, Cyrus Lee from PlayStudios, and Erik Krogh-Jespersen of PocketGems) at Mobile Spree San Francisco to share their war stories from the good fight against ad fraud.

As the market celebrates Google switching to a referrer API, few people know what motivated Google to take this step.

Last year, mobile shoppers left over $4 trillion worth of merchandise in their online shopping carts during the holiday season. How can your app make the most of the most wonderful time of the year? We're talking top of funnel strategies today...

It’s good practice to keep an eye on conversion rates (or CR) when thinking about catching fraud.

We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF.