Fraud

Mobile ad fraud is an industry wide problem Adjust is intent on taking on. Find out more about mobile click fraud, and how we tackle it, here.

We’ve talked about the theory behind ad fraud: that is, how we think about the problem.

For many, machine learning is just a catch-all buzzword. After all, you could say it’s just a bunch of ‘if statements’, and (in some cases) you wouldn’t be too far off.

Moving beyond the types of fraud we discussed in part 1 of our theory series, it’s time we looked at the lack of distinction between fraud solutions.

In this article, we break down ad fraud in a new way - dividing the mass of methods between two very distinct approaches.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Adjust’s Abdullah Obaied explains how we did it.

Mobile ad fraud is becoming one of the most prevalent topics in the industry, and as we continue to fight app fraud, we listen to the voices of our clients to help discover how it affects them.

CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product

The members of CAAF represent the diversity of our industry. Together, we are attribution vendors, mobile ad networks and major stakeholders who all agree on one thing: mobile ad fraud hurts us all.

In our latest CAAF Spotlight, AdColony tells us how they differentiate themselves from other publishers, and more.